How to make money online as a Pay per click publisher

Pay per click (PPC) is the easiest and most popular method used by website owners and bloggers in their respective niches to make money online. We only require a click on any of PPC ads shown on our website or blog to make some money of it. We can make from few cents to some dollars for each click made on a PPC ad. And as we are able to increase the popularity and traffic on our website, we surely are able to make more amount of money with PPC ads.

There are many advertising companies on the Internet that offering pay per click services to website owners and bloggers. Some of popular pay per click advertising companies are Google Adsense, Yahoo Publisher Network, Adbrite, Bidvertiser and Clicksor. And among all of these advertising companies, Google Adsense is the most popular and used pay per click advertising program.

We need to apply for these advertising companies with a website or blog of our own before using their ads on our websites. And once our account gets approved, we are able to show their Ads on our websites by adding some Java Scripts code on our website where we want to show their ads. These companies give us lots of ad format and ad customizations options so that we can customize the ads according to our website design and our own interest. We can even customize these ads in such a manner that they look as a part of your website content.

So here is some brief introduction about some of most popular PPC programs available today on Internet for us to make extra amount of money with our websites:

1. Google Adsense: is the oldest and most popular advertising program used by webmasters and bloggers around the world. Google offers many varieties of ads like text ads, image ads, ‘image and text ads’ and video ads. Adsense gives us the opportunity to make hundreds or even thousands of dollars per month with our website depending upon the kind of traffic and niche our website exists. Once we have added the Adsense ads on a webpage, Google shows ads according to the kind of content we are offering on that page and according to the user’s destination from where they are accessing our website.
2. Yahoo Publisher Network (YPN): is very similar to Google Adsense as YPN is also offering the same kind of adverting options to its publishers as Google Adsense is offering. But the only drawback that we have with YPN is that, it is available for publishers in America only. So if you are in India or any other county except USA, you are not eligible for Yahoo publisher network.
3. Bidvertiser: is not big like Google Adsense or YPN. But they have their own qualities and plus points like their online support. One more plus point they have compared to Google Adsense is that they send payments via paypal, which is a very fast method of sending and receiving money. Their minimum payout in case you prefer to receive your money via paypal is $10 and via Check the minimum payout is $25 only. Although Bidvertiser may not have many ads relevant to your website niche but we are remain with very few options when we get banned from Google Adsense or not willing to use Google Adsense and are not a US citizen.
4. Clicksor: is another small company like Bidvertiser in PPC advertising. I have heard from some publishers that that they don’t have many advertisers to show ads on our websites and many times we are left with no ad or some very low cost PPC ads. But the plus point that they have is they can send payments via paypal (that we are missing with Google Adsense) and checks as well and send payments once in 15 days time. Another positive point that they have is they share 70 percent of advertising revenue with its publishers.
5. Adbrite: is one of fast growing Pay per click and most customizable advertising company on the internet. They can be used as a good alternate to Google Adsense. Their click through rate is not high as Google Adsense or YPN are offering. But they have inline and full page ads which gives us an excellent way to monetize the traffic that we have on our website. They also don’t have any big condition compared to Google Adsense, YPN or Clicksor when you apply for a publisher account. They accept all publishers whether they are big or small website owners or even bloggers.

Some of other PPC ad networks that you can try are Chitika, Widgetbucks and Oxado.

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Tags: Adbrite, Bidvertiser, Clicksor, Google Adsense, pay per click, PPC, YPN