If you want to have a successfully running home internet business, you are going to need a well-built website with strong, traffic-generating content. One of the biggest mistakes people make when building a website is lack of targeted content and poorly written content. These are two mistakes that you can easily avoid.
Targeted content
First let’s address the lack of targeted content. Targeted content is that content which addresses your specific audience. You should write your targeted content as though you are speaking to your customers straightforwardly and professionally about what you have to offer them. You don’t want to use technical jargon that they won’t understand, but you do want to let them know that you know what you are talking about.
When writing your content, directly address your target audience’s need or desire. If you are trying to sell them a product or service, tell them why yours are the best out there. Once you have come up with good targeted content, it is time to make sure that your audience can find you when they are searching online. You have probably heard of keywords by now, but if you haven’t then it is time to learn about them.
How to choose your keywords
Keywords are more than just words – they are actually phrases that people commonly use to search online. Here is where you are going to have to get crafty. First you need to brainstorm the myriad ways people from all over the world can refer to your company’s product or service. When you brainstorm, it is important that you just let a stream of consciousness flow without censorship. Write everything you think of, even if it seems silly.
Once you get a list of phrases you are happy with, use your keyword research tools to find out how those phrases rank in search engines. How competitive are they? How often do people use them? A good keyword tool will give you that information based on real web statistics. It will also give you alternatives to those keywords you have selected.
How to use your keywords
When you have these two important tasks finished, you have to turn all of that into web content that will generate traffic. You content should be well-written and professional. It is possible to have a site that is both keyword-rich and artfully crafted; it just takes a little bit more time to do so. Take that time or pay someone to take it.
Avoid the mistake of keyword stuffing. Not only does it read poorly, but it is considered both unprofessional and poor netiquette. Keyword stuffing may get your initial high rankings, but these days, search engines are savvy enough to spot these kinds of Black Hat techniques.
Keeping that in mind, you still want to use keywords in as many places on your site as is appropriate – experts say no more than two or three keywords and phrases per page. Don’t just use them on your home page. Use your keywords and phrases on every page. They can be used in your headlines and subheadings, in the paragraphs of your site, and even with images. And lastly, if you can do so, use keywords in your domain name.
About the Authors
Lena Morrish and Dima Nikolayenko are the publishers of the website www.InternetBusinessBTS.com and the owners of the successful Internet business, Bridge to Success. If you are interested in how to start a home based Internet business you will find everything you need to know about how to on their website – everything from building a website and running your internet marketing campaign to building your own affiliate marketing company.
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{ 6 comments… read them below or add one }
Good info on keywords! Keywords are very important and they have to be considered in writing content
I would like to add some information on keyword research:
Use Google keywords tool for keyword research:
https://adwords.google.com/select/KeywordToolExternal
Target keywords which have more than 2000 ‘broad’ searches per month AND which have less than 50,000-60,000 ‘phrase’ match results. (use the keyword you get from Google keyword tool and search for the keyword with quotation marks and look at the number of results).
Any keyword with searches below 2000 will not be profitable enough. And any keyword which has results in google above 60000-70000 will be too tough.
It doesn’t matter if it is a long tail (more words) or a short tail (less words) keyword. If the particular keyword meets the above criteria, then you should be ok.
But that said, MOST of the short tail keywords are gone now.
They do not meet the above criteria.
They went like 10 years ago. So you will have to concentrate on long tail keywords.
Cheers
Nabeel
@Nabeel | Create Your First Website,
Actually Nabeel, I would be inclined to disagree with both of your specifications for “good keywords”.
1. Highly competitive keywords can still be viable if you have an effective link-building campaign. Many top Google results are still not SEO-optimized. In 2007, our firm started a link-building campaign for RoomsToGo to rank for the word ‘furniture’. Obviously it took a long time and a lot of man-hours, but after 3 years, our client ranks #3 in Google for this impossibly insanely competitive keyword. You should never be scared off by the sheer search volume alone.
2. Low-traffic keywords can also be profitable if you have high ROI niches. If 250 people a month are looking for a very specific computer part and you are the only person supplying that very specific computer part, I would bet that keyword is going to be profitable, regardless of the low traffic.
Again, the numbers just don’t matter as much as the competition index. The numbers for “make money online” for example, are relatively low…and the competition is extremely stiff. I don’t understand why anyone would start a MMO blog or site right now.
There are still plenty of long-tails available. Use the Google Keyword Tool like you suggested. Use LinkDiagnosis or some other free app to find out what your competitors are (or aren’t!) targeting.
I wish I had seen this site when I got first set up back then. I would have actually help me out with SEO. Nice posts.
@Passive Residual Income,
Hey passive residual income guy. Your next step should probably be to download the free SEO Quake toolbar and use it to highlight all nofollow links on this pages.
Then you’d see the comments section is nofollowed and stop leaving spammy comments that don’t add value.
this is my website. and i m 5th on google search engine on keywords “politicke strany” or all about it.(“politicke strany preferencie, politicke strany predsedovia)
and i achieved it whitout description and keywords metatag!
Choosing your keywords are one of the most important parts of your internet business you will do ever. Pick the wrong ones or go after ones you are not ready to compete in, then you are in for a world of hurt.
Take time, research and more research. I tend to go with lower competitive terms that still have a good number of searches per month.