There is good news for webmasters and bloggers who use Google webmaster tool to keep track of top search terms for their websites and blogs. Now they have access to more statistics around top search queries for their website with charts. For all top search terms, impressions, clickthrough and % clickthrough statistics are available.
What these terms used here for:
Impressions – total number of impressions for that keyword during the selected period for your website
Clickthrough – gives the total number of clicks on your website for that keyword in a selected period of time
% Clickthrough – gives the total percentage of clicks that your website gets out of total impressions. Suppose for ‘make money online’ keyword, my website gets 5,400 impressions in the last one month and get 140 clicks, so my blog clickthrough rate for make money online keyword is 3 percent (approx).
For each keyword, we will have impressions, clickthrough and clickthrough rate as per our website positions on Google with respective URL’s. This data is really useful to make estimates about the kind of traffic we can get for a keyword according to our website position in search engine results. From these statistics, I came to a conclusion, most of the time; 70-80 percent of traffic for a keyword is controlled by top 3 listing in the absence of paid results.
So if your website is placed on 9 or 10 position for a keyword and getting 5-10 clicks per day only, this count can increase 10’s of time or even more if you are able to bring your website in top 3 listings.
Before this update from Google, we have access to top 100 search queries only. But now we have access to 1000’s of search queries.
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{ 4 comments… read them below or add one }
Fantastic Post! Have been wondering about this subject for quite some time. Lots of “Guru’s” make promises of reaching the top on google listings. Thanks, I’m grateful for the information here!
I am telling you google will be our only hope for marketing online in the future.
The data is not as accurate as it seems when I compare it to my Google Analytics in the same time period.
But still a good improvement in GWT.
I know data is not accurate, you can decide about the kind of traffic we will get if we get on top for those searched terms. If we compare data available from three tools (Google webmaster tool, Google Adwords Keyword Tool, Google Analytics) offered by Google itself differs a lot. So the actual data is known by Google only.