Most frequently asked question by most internet users is How Google is actually able to make money online. In today’s post, I will try to answer this question:
Google has given lots of valuable products to all internet users. Some of popular products are Google Search Engine, Google image search, Google Blog Search, Google News, Google Adwords, Google Adsense, Google Earth, YouTube, Google Maps, Gmail, Blogger.com Orkut, and Google Analytics.
- Sponsored Results: are the results that appear in right sidebar under ‘Sponsored Links’ with regular results when we do some search on Google. Websites that are shown in Sponsored results have some kind of agreement where Google shows their website for specific keywords and charge them for this service. So when we make search for buy canon digital camera, we see websites selling canon digital camera in the Sponsored links section in right sidebar. Google earn some money when someone clicks on any of these sponsored links. But how much money, this is a big question?I’m just giving you an approximate idea, this is determined by bidding. Websites willing to high amount of money for a click shows up in the sponsored results. Google Adwords allows all potential advertisers to create their ads copy, specify keywords and point their landing pages in their ad copy for which their ads will be shown and is actually clicked by Google search users
- Google Adsense: is an advertising program started by Google where everyone makes money. Website owners and bloggers sign up to Adsense to earn some revenue from their websites and blogs. Advertisers are also happy to pay some money for every click on their ads on websites and blogs as this helps them build their business and thus helps them make more money with their products and services. Website owners are bloggers are paid some amount of money for every click on any of Adsense on their pages. Google keeps big share of revenue that he receives from Advertisers for placing their ads on websites and blogs and pay very little to the publishers. Google Adsense ads are highly relevant to the content of a website page. If you have a page about eBay shopping, you will see results targeted about eBay shopping by Google Adsense Team. Some of other Google products that are helping it to make money online are:
- Google Images Search: Google shows sponsored results under ‘Sponsored links’ above the regular results in header section when we search some image on Google images
- Gmail.com: we are shown some sponsored links in our Gmail account which are highly relevant to the content of our email body and subject.
- Orkut: Google shows text and banner ads in our Orkut accounts in India at least
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{ 2 comments… read them below or add one }
I have added adsense to my blog for the past six months and my account balance is at about $10, is this normal or what ?
Well, if you are interested in driving traffic to your blog by using AdWords, try using AdWords Intelligence – it can help you with your SEO campaigns as well. Without traffic, there is no money with adsense.