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Currently I’m use Google analytics to monitor all visitor activities on my websites and blogs. Prior to this, I was using Statcounter to keep track of visitors on my websites. I love Google analytics because it gives me lots of details about the people that are visiting my website.

Some facts about Google analytics

Google analytics is a free traffic monitoring service offered by Google that webmasters and bloggers use to monitor the traffic on their websites and blogs. Google analytics (GA) can track all kind of referrals including referrals from search engines, display advertising, PPC networks, e-mail marketing and PDF documents. We can monitor up to 50 websites with a single account on GA.

How to use Google Analytics

To start using GA, we need to create an account on Google analytics. If you have already a gmail account or Google account, you can use that to sign up on GA. If you don’t have a account on Gmail or Google.com, create an account on any of them. Once you complete the information asked during the sign up process, you will be offered some ready to use Java Script code that you will need to add to your website or blog template from where it will be visible on all pages in your website/blog.

Once you have added the GA tracking code in your website template, click on the ‘Check Status’ link available in your GA account. By clicking this link, you will know if you have installed the Urchin (GA code) properly on your website or not. Now check your GA account after 5-6 hours, you will have access to visitors stats that visited your website in the last few hours. Traffic stats that are available through Google Analytics cab be 3-4 hours in arrears of real time.

Benefits of using Google analytics

With Google analytics, we are able to know how many people are actually visiting our website on hourly, daily, weekly, monthly or yearly basis. With GA, we have full access to all Sources from where we are getting the traffic and which keyword is giving you the maximum visitors like. Here is the list of some benefits that we get with Google Analytics:

Top Traffic Sources

We have full access to all traffic sources even if we got even single click of that source. Top traffic sources for my blog are Google, Yahoo, MSN, Wikipedia, Blogcatalog, Mybloglog, DP forum, StumbleUpon, Digg, Squidoo and even some people directly visiting my blog.

Keywords list

GA gives you the complete list of keywords that people use to find your website in search engines with their respective counts. If your website is appearing on top on Google, Yahoo or MSN for a particular keyword, then you can use GA actually to see how many
People you are driving to your website with this keyword on daily basis.

Visitor type

Visitor type gives you the count and percentage of new visitor and Returning visitor. One should aim at increasing Returning visitor to their website.

Landing page

Landing page is the page of your website that visitor arrives after clicking on a link. It can be the home page or any other page on your website. So with landing page, you can judge how people are actually finding your website pages and the most used pages on your website.

Continent

This feature tells you how many people you are actually getting from all continents. Like how many people actually visited your website from Americas, Europe, Asia, Oceania or Africa continent.

Sub Continent Region

Sub continent feature tells you how many people you are getting on your website from various parts of all continents like Northern America, Northern Europe, South-Eastern Asia, Australia and New Zealand, Southern Asia, Western Asia, Caribbean, Eastern Asia, Western Europe, Southern Europe etc.

Country/Territory

With this service, you will know which country is giving you the maximum visitor with total visitor count from a particular country. Some of countries from where I get the traffic on my websites are United States, United Kingdom, Canada, Singapore, India, Philippines, Malaysia, Germany, Ireland etc.

Region

It will give you the complete list of regions people are coming using all major search engines.

City

With this feature, you can know which city is giving you the maximum number of hits on your website worldwide.

Browser

It informs you about the web browser people are using to find your website. Mostly people use internet Explorer or Firefox to surf internet. So you can expect these web browsers giving you the most of traffic on your website. Safari, Netscape, Opera and NetFront are some other web browsers people use to browse internet.

Direct Traffic

It will inform you about the number of people who actually open your website directly by typing your website URL in their address bar.

Referring Sites

It gives you the list of all referring sites that people actually use to click to your website links available on these sites.

Miscellaneous

With these terms, you will know about many more terms like Page Views, Bounce Rate, New visits, Avg. time on site, paid, non-paid, Adwords, Campaigns when you start using Google Analytics on your website or blog.

I hope this article will help you better understand Google analytics and its usage. And if you have any question about Google analytics, let me know in the comments section.

Popularity: 12% [?]

Google reader is a web based aggregator offered by Google which is capable of reading RSS and Atom feeds online as well as offline. I use Google Reader to manage all of my favorite bloggers and news site feeds. Google reader has lots of features like:

• Attractive interface that enables you to check all new items with a click
• Facility to import and export RSS feeds list in OPML file format
• Expended and list view option available for each item
• Easy marking of items being read in bulk and individually
• Easy addition of new RSS feeds
• Use Starred symbol for items that you want to use in near future
• Reading all recent items whether online or offline
• Using labels for managing RSS feeds in a better way

Add Subscriptions

Users can subscribe to RSS feeds by making a search with keywords of choice in ‘Add Subscription’ option available. Suppose you are looking for blog and sites for subscription that writes about ‘Making money online’, enter this keyword in search box that you get after clicking ‘Add Subscription’ link. Now you will have big list of sites and blogs with their subscriber’s count. To subscribe to any of RSS feed available in your search results, simply click on ‘Subscribe’ button. And if you already know the address of RSS feed you are willing to subscribe, simply paste its URL in ‘Add Subscription’ link.

RSS Management

By now you have entered the list of RSS feeds in your Google reader that you are aiming to monitor. Now it is the time to manage them in a better way. You can sort items by ‘oldest’, ‘newest’ or ‘Auto’ sorting under ‘View Settings’ option. With this, you can view items in ‘Expended View’ or ‘List view’

RSS Items Access

With Google reader, we can view recently added items whether we are online or offline. To set up Google Reader for offline use, we need to install ‘Google Gears’ extension. When we have activated the ‘Google Gears’ extension, we are able to view 2000 most recent items even if we are offline.

Import/Export Facility

Google reader has a great feature that enables us to Import or Export all RSS feed URLS in an OPML file format. This facility is especially helpful if you are willing to switch all of your current RSS Feeds to another account or are willing to subscribe to a big list of RSS Feeds in Bulk.

Requirements for Google reader

To start using Google Reader, you must have a Google Account and Java Script enabled with any of following browsers:

• Internet Explorer 6+
• Mozilla Firefox 1.0+
• Netscape 7.2+
• Opera 9.0+

Rojo, Bloglines, Netvibes and Newsgator are some other popular web based aggregator with Google reader.

Popularity: 12% [?]

Keyword research is the first step that we take when it comes about promoting a website in various search engines including Google, yahoo and MSN. Without keywords, we cannot do any kind of on-page or off-page promotion kind of stuff for a website.

If we create keywords of our own and don’t use a good keyword suggestion tool, then we may end up with no traffic/profit from a website. For getting real traffic and money from a website, we need to target the keywords that people actually search in search engines.

For the last few months, I have been using the paid version of WordTracker, the best keyword tool available today in the market. With this keyword suggestion tool from WordTracker, I have been able to find what people are actually searching and how many times they are searching a particular keyword in Google, Yahoo and MSN.

You will find using keyword tool from WordTracker, easy and simple. Just place a relevant keyword in the search box available and press enter. Within few minutes time, you will get the most relevant keywords and phrases list that people actually use for finding the information they are aiming at in the last 100 days.

Cost of WordTracker Keyword Suggestion tool is not much; you have to pay just $59 if you are willing to get its subscription for a month and $329 if you have decided to get its subscription for a year.

But now there is great news for all internet marketers and bloggers who are willing to make money from their website or blog. They are offering 7 days subscription to the full version of WordTracker for free these days. To use this free subscription, we will need to create an account on WordTracker with credit card number. You will not be charged any money if you unsubscribe or cancel your subscription there before the end of one week. WordTracker will even send you a reminder when your free subscription is going to expire.

With keyword suggestion tool from WordTracker, you will not be able to bring more traffic/money to your website but will also be able to know about many more new money making niches. When you have access to WordTracker keyword selection tool, you can assure yourself that you have the best keyword selection tool ever made in the market.

Popularity: 11% [?]

There are hundreds of extensions available on Firefox, but I’m including only those extensions that I find useful as a Seo blogger. And if you don’t have Firefox, you can download it from Mozilla Firefox official site for free.

1. Google Toolbar - Google Toolbar for Firefox gives you many facilities including:
   • Google Search Box
   • Access your G-mail account with a click
   • Google News with single Click
   • Google Page Rank
   • Google Cached Snapshot of the page
   • Back links for a webpage on Google
   • Spell Checking on a form you filled in
   • Language Translator
   • Youtube Search
   • Weather Report
   • Google Map
   • Search History
   • Google Suggestions
2. SearchStatus 1.25 - SearchStatus extension shows the following information about a page in our Status bar
   • Google Page Rank
   • Alexa Ranking
   • Compete Ranking
   • Meta Tags
   • Keywords Density
   • Highlight Keywords
   • Shows Whois Infomation
   • Robot.txt file
   • Index pages on Google, Yahoo & MSN
   • Back links in Google, Yahoo & MSN
3. Check page Links - LinkChecker 0.6.2 was developed by Kevin Freitas and is still working on it to improve it further. LinkChecker is the best tool available today to find the broken or dead link on a webpage.
4. Seo for Firefox - Aaron Wall from SeoBook.com has created a great tool for seo and internet marketing experts. This seo tool for firefox from Aaron have lots of valuable features including:
   • Google Page Rank
   • Google Last cached Date
   • Domain age
   • Links from Del.icio.us
   • Yahoo Links
   • Links from .edu sites
   • .gov links
   • Yahoo links for a particular page
   • Edu links for a specific page
   • Technorati shows links for a domain from blogs
   • Alexa Ranking for a site
   • No of Cached pages in Google
   • Supplemental Results
   • No of links from Dmoz open directory Project
   • Bloglines links
   • Links from Wikipedia
   • No of links from Yahoo Directory
   • Whois information
5. Web Developer 1.1.6 - has lots of useful features useful for web developer and a seo. Some of Web developer features includes:
   • Cookies information
   • Javascript and Java disable
   • CSS view
   • Form details on a webpage
   • Image attributes
   • Outline Frames, links, headings, Tables
   • Window Resize options
   • Page View Source
6. User Agent Switcher - User agent is a great extension that allows you to check a website like a Googlebot. Typical use of this agent switcher is allowing access to websites that restrict access based on the browser being used.
7. FireFTP 0.97.3 - is a free and secure client FTP from Firefox which gives easy access to FTP servers. With file uploading and downloading, we can do directory comparison, Filtering, remote editing, drag & drop, file hashing with Fireftp.
8. ShowIP address - ShowIP extension gives us the IP address of a website in our Status Bar like shown below. This is particularly useful when we need to check if multiple websites are hosted on the same IP. Right Clicking on the ShowIP icon in our Status bar will display Whois information with other stuff.
9. Live HTTP Headers - This extension from Firefox enables us to view the HTTP header sent during page load. This is really useful for developers and Seo’s to check 301, 302 redirect or 404 errors during page load.
10. CustomizeGoogle -
    Customize Google Extension allows us to make the same search that we made on Google on other search engines like Yahoo, Ask, AlltheWeb, Live, Lycos, Technorati, Wikipedia, Bloglines etc.

Which Firefox extensions are your favorite?

Popularity: 37% [?]